What started in the aisles of your neighborhood grocery has now exploded onto the country’s biggest concert stage. On July 5, Puregold proved once again that it’s more than just a supermarket brand — it’s a champion of Filipino talent, pride, and music.
OPM Con 2025 lit up the Philippine Arena with a sold-out show that brought together tens of thousands of fans from all over the country — and beyond. The energy was electric as some of today’s hottest OPM artists took the stage: BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola. Each act brought their unique flavor, creating a night that felt like a heartfelt tribute to the ever-evolving sound of Original Panalo Music.
“We’ve always believed that our connection with our shoppers goes beyond the checkout counter,” shared Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold. “Through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”
From the first beat to the final encore, the event was a full-sensory celebration — a love letter to the OPM community. The crowd was just as colorful as the lineup: everyday shoppers jamming side by side with influencers, content creators, and even celebrities. Thanks to a nationwide ticket redemption campaign, fans came from Luzon, Visayas, and Mindanao — with some flying in from Asia and the UAE — all for the love of OPM.
Witnessed SB19 bring the house down with their electrifying “Dungka!” performance — alongside the legendary Rico Blanco and fierce queens G22, KAIA, and BINI’s very own Sheena! This is OPM history in the making!
Concert-goers were also treated to exclusive perks, including a VIP soundcheck party and exciting giveaways from big-name brands like Nestle Bear Brand, Jack ‘n Jill, Cream-O, Coca-Cola, Lucky Me!, Magnolia Cheezee, Purefoods, Champion, Colgate, and more. The freebies flowed, adding another layer of fun to an already unforgettable night. More photos here.
More than a music event, Puregold OPM Con 2025 stood as a powerful reminder of what makes Filipino culture so special: community, resilience, creativity, and heart.
As Piedad perfectly summed it up, “Puregold is about building meaningful experiences for the communities we serve.” And if this concert is any indication, the brand’s journey in the entertainment scene is just getting started.
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